Student 3 – Day 38 |Launching Your Facebook Group – Part 9 of 10

How to Use Facebook Groups for Your Brand or Business

Starting and maintaining a Facebook Group may seem a little daunting, but it can be a great way to add more value to your audience.

In this post, we’ll take a look at how you can run your business Facebook Group efficiently, and use it to maximize your Facebook reach and engagement.

Why use Facebook Groups?
Research from Facebook shows that groups are seeing a lot more engagement than Pages. This is because Facebook groups enable members to start conversations more seamlessly than a Facebook Page does, while it’s also part of the broader shift away from public sharing to discussions in more enclosed, private space.

Now I know what you’re thinking: “Dhariana, you’re really asking me to put another social community on my plate?”

Yes I am, but only if it makes sense for your business, and/or if you have the time to maintain a Facebook Group.

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