Student 3 – Day 28 |Launching Your Facebook Group – Part 4 of 10

7. Rally some group leaders – It kind of sucks when you’re the only one posting in your Facebook group. That’s why it’s so important to recruit a few group members to get the ball rolling. Reach out to a few members and ask them what they’re looking for in a Facebook group. If possible, get on the phone with them and have actual conversations. (Imagine that!) Creating engagement in your group.

Then invite them to become group leaders. Encourage them to ask questions and start conversations. When other members see that you’re not the only one in there, they will come out of the woodwork as well.

8. Host regular events –  Regular events give your members a reason to jump into the group.

Events can include:

  • Leader led conversation threads
  • Opportunities for them to get their content out there (like social media sharing threads)
  • Twitter chats
  • Facebook Live Q&A sessions
  • Free challenges

Bonus tips: Create a special graphic for each recurring event. That way your members can quickly find the graphic in the group photos. Plus, it will give your group a more professional look.

You could even take things further by displaying the events on your blog. If you use WordPress, check out this post on events management plugins by WP Superstars.

And, you could save time by using a social media scheduling tool to schedule posts about these events in advance.

9. Start conversations with fun and easy prompts

Some examples:

  • Where do you live?
  • Share a picture of your pet.
  • Share a sticker showing how you’re feeling today.
  • Fill in the blank questions (like “Fill in the blank. I wish I could _____ right now.”)
  • Either or questions (like “Do you like coffee or tea?”)
  • Even if your prompts have nothing to do with the group topic, they will get your members talking and connecting.

Plus, these questions will give your group members a chance to get to know you better, which builds connection and trust with you and your brand.

10. Set the example of how you want your members to engage – You are the leader of your group, so your members will take their cue from you. If you ask a question, be sure to answer it yourself. If you want people to come forward and be vulnerable or share their stories in the group, be sure to model that behavior for them. And if you want group members to show up everyday, make sure you are present in the group on a daily basis as well.

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