Student 3 – Day 26 |Launching Your Facebook Group – Part 3 of 10

3. Create a description and a pinned post that sets expectations

In your description, include:

  • Who you are
  • What the group is for
  • Who the group is for (and who it’s not for)
  • Your rules and expectations
  • Weekly events (if you’ve already decided on any)

When it comes to setting expectations, be deliberate. I’ve found that adults in Facebook groups are worse than 3rd graders with pushing boundaries. They will misuse the group as much as you let them.

If you don’t want promotions, put that in the group description. If you want people to share freely, let them know. Be as clear as you can in defining what is and isn’t acceptable behavior.

Also, create a pinned post where you welcome new members and invite them to introduce themselves.

My pinned post is “10 Things to do After Joining Blogging on Your Own Terms.” Other Facebook group leaders have created videos where they outline group expectations.

Whatever you choose to use for your pinned post, remember, it’s your best chance to welcome new members in and make them feel like part of the community.

4. Get the word out – Now that your group is up and ready to go, it’s time to actually find your new BFFs (aka group members) and bring them in.

Share about your group (where appropriate) in other Facebook groups. Email your list about it. Write a blog post about it. Add it to your social media profiles.

Do whatever you can think of to spread the word that you’ve launched a brand new fantastic Facebook group.

If you have Facebook friends whom you think would make ideal group members, reach out to them and ask them if you can add them to the group as well. Don’t be afraid to put yourself out there. Your group is a valuable resource, and you want as many people to benefit from it as possible.

A note about having a small group:  I waited a long time to start my Facebook group because I was afraid of not having enough members in the beginning. Don’t let that hold you back. Small groups often feel more intimate and get more engagement.

5. Make a ‘red velvet rope’ for your group  Only allow legit members into your group.

I follow these rules when deciding whether to allow someone into my group:

  • They need to have a Facebook account that’s at least a month old. (After all, how many real people do you know who just joined Facebook?)
  • Their picture needs to be of a real looking person
  • If those two things look questionable, I go and look at their profile to see how many likes their recents posts have (the more the better) and what kind of things they post.

If someone seems questionable, don’t let them in. Or message them and check them out ahead of time. Your group quality is determined by the people inside, so make sure they’re not spammers.

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