Student 3 Day 24|Launching Your Facebook Group – Part 2 of 10
How To Launch Your Own Facebook Group – Part 2 of 10
- Start your group
Now comes the fun part: getting your Facebook group up and running.
First, go to the lefthand sidebar, and click, “Create Group.”
Facebook requires you to add at least one other person to the group. I suggest adding a close friend and then messaging them and letting them know what’s up.
Add A Few Friends
Also, set it as a “Closed Group” so that you can regulate who comes in.
Use this formula to name your group:
A label that your members relate to + the type of community you are creating.
Two examples of this are The Freelance to Freedom Project Community and The Badass Solopreneur Society.
You can also name it based on your values, like Blogging on Your Own Terms or Uncaged Lifers.
Once you’ve come up with a name (you can always change it later), create a header for your group. The current dimensions are 801×250 pixels, but check out this post for updated sizes.
Put your photo in the header to immediately establish yourself as the leader. And don’t worry, just like your name, you can always change your header later if you want!
- Create a description and a pinned post that sets expectations
In your description, include:
Who you are
What the group is for
Who the group is for (and who it’s not for)
Your rules and expectations
Weekly events (if you’ve already decided on any)
When it comes to setting expectations, be deliberate. I’ve found that adults in Facebook groups are worse than 3rd graders with pushing boundaries. They will misuse the group as much as you let them.
If you don’t want promotions, put that in the group description. If you want people to share freely, let them know. Be as clear as you can in defining what is and isn’t acceptable behavior.
Also, create a pinned post where you welcome new members and invite them to introduce themselves.
My pinned post is “10 Things to do After Joining Blogging on Your Own Terms.” Other Facebook group leaders have created videos where they outline group expectations.
Whatever you choose to use for your pinned post, remember, it’s your best chance to welcome new members in and make them feel like part of the community.